A group of 15 bloggers, influencers, pastry chefs, nutritionists, food photographers and kitchen enthusiasts decide to share and teach their favorite knowledge and recipes through the ‘Stay at home in the kitchen’ program. This initiative consists of bringing people ‘around the table and good food’. How? Through 15 recipes, 100% vegetarian, shared live on Instagram during 15 days of distance and social isolation caused by Covid-19.
This movement, which started on Monday, March 24, has gained such dimension and support from the online community of each public figure that society is following each of the recipes live. Even traditional restaurant search platforms like Zoomato and vegetarians and vegan like Veond App have joined. The objective of both entities is to bring ideas and encourage people to practice a rich and varied diet, but at the same time, easy and healthy.
‘Stay at home in the kitchen’ started with a simple idea that has already become a large social movement. Currently, it reaches more than 168,200 people if we add the followers of each project/integral influencer.
Live on the movement #ficaemcasanacozinha until April 6th. Specifically, on the Instagram pages of each member of the group, where everyday real cooking workshops are given by the influencers.