The promotion of the Alentejo as an “enotouristic destination of excellence” will be made at the 31st edition of the Lisbon Tourism Exchange (BTL), which opens its doors on Wednesday and runs until Sunday, was announced today.
The promotional activity is in charge of the Wine Route of the Alentejo, together with a dozen wine tourism units and the support of the Regional Tourism Entity (ERT) of Alentejo and Ribatejo.
“The main objective of the presence in the event is based on the affirmation of the Alentejo as an enotouristic destination of excellence,” Francisco Mateus, president of the Alentejo Regional Wine Commission (CVRA), said today.
Considering BTL, to be held at the Lisbon International Fair, in Parque das Nações, as “the most important event of the country in the area of tourism,” the same official stressed that “makes sense” the presence of Alentejo wines.
“It is a crucial opportunity where the promotion of wines and the practice of wine tourism goes to meet both professionals from the area and tourists and where it is possible to make known the essence of the region and all the features that make it one of the most desired tourist destinations of the country, “he said.
Alentejo wines, according to the CVRA, are sold to 115 international markets, with the amount exported “tripled in the last ten years.”
Brazil, Angola, United States of America, Switzerland and Poland constitute the “top 5 ranking” of the countries that import Alentejo wines.
Alentejo has about 22,000 hectares of vineyards, with eight wine-growing sub-regions (Portalegre, Borba, Redondo, Reguengos de Monsaraz, Vidigueira, Moura, Évora and Granja / Amareleja).