The large penetration of smartphones in the market has caused overall sales to slow down, and Apple has felt that in the past three years.
IPhone sales, according to the data, fell twice: the first after the 2015 holiday season, and the second in the same period of 2018, indicating that users were not willing to change equipment annually.
Expectations for this year are quite high, and the apple company expects that at least 80% of sales will be updates for old iPhone, and that one in five smartphones sold will be for new users. Apple estimates it can sell 250 million smartphones by the fourth quarter of 2021.
Above Avalon experts suggest that for Apple to continue to maintain high sales, the company needs to raise the bar on camera technology, as well as value the user for having an iPhone.
Above Avalon claims that the iPhone was the company’s main user catalyst, growing from an installed base of 125 million people in 2010 to more than 1 billion in 2020. But it has doubts that in the future it is the smartphone that is primarily responsible for growth and the arrival of the two billion user milestone.
His projection is that wearables, like the Apple Watch, are primarily responsible for the next big brand. Wearables in general can be very important, especially AR / VR glasses, as well as AirPods.