The digitalization of banking has accelerated in recent months, not due to a strategic vision or a natural evolution of the business model, but due to a disruptive external factor that imposed the need for a “new normal”.
This is the starting point of the webinar that the technological company Asseco PST promotes next September 23, to discuss how each bank should continue to invest in its differentiation.
Under the motto “Digital, the new banking standard: challenges in times of change”, the event is aimed at banking professionals in the various Portuguese-speaking geographies where Asseco PST, a specialist in financial software development, is present, from Portugal to East-Timor, passing through Angola, Mozambique, Cape Verde and São Tomé and Príncipe.
The consequences of the Covid-19 pandemic and the changes brought about in daily life since March have strongly affected any strategy or plan of execution also in the financial sector.
A good example is the fact that digital channels are now at the heart of the banking business – from complementary channels to preferential ways of interacting with customers.
In view of this reality, says José Nunes, director of Asseco PST, “the future has come to be today and the digital transformation programs in banking, with an execution expected in years, have started to have the objective of being executed in months”.
And the manager adds: “Within this non-option, because it was not an option, banks maintain the need to differentiate themselves. At Asseco PST, we believe that this differentiation can come from the answer of each bank to three main questions: convenience, personalization and security”.
Convenience means that, more and more, it is the customer who chooses his preferences – from his “couch”, wherever he is, he can access his accounts and carry out the operations according to his choices.
Personalization, in turn, is synonymous with being the customer who wants to define his experience – he truly wants to feel unique in a crowd of “equals”.
Finally, security expresses the idea that the customer requires trust – it is the invisible factor that protects him and gives him confidence in what he does.
During the webinar, scheduled to start at 11 am (from Mainland Portugal), Asseco PST intends to share ideas, solutions and present its offer in each of those three pillars.
Leading the presentations as speakers will be Eduardo Ferreira, the company’s Head of Digital & Channels Delivery, and Miguel Ferreira, Security Consulting and Systems Leader.
Present in eight markets and three continents, Asseco PST has more than 60 banks in its client portfolio, making it a reference company in the Portuguese-speaking spaces where it operates.
With over 30 years of experience and roots in Madeira, she has been part of the multinational Asseco Group since 2015, one of the largest European software suppliers, quoted internationally on the Warsaw, New York and Tel Aviv stock exchanges.