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Auction of the Largest Cherries of Fundão yields highest value ever

Two kilos of Fundão Cherry were sold for 560 euros. Amount will be used in the purchase of personal protective equipment for household personnel in the municipality of Fundão

Today, two kilos of cherry were sold for 560 euros at the Solidarity Auction for the Largest Cherries in Fundão, the highest value ever. The cherries were bought by businessman João Magalhães and the amount raised goes towards the purchase of personal protective equipment for people in the homes of the municipality of Fundão.

Organized by the Municipality of Fundão since 2017, the solidarity auction usually marks the beginning of the cherry campaign, after the traditional ringing of the bell. The COVID-19 pandemic forced a change in the program and the auction took place online, with live transmission on the Facebook page of the Municipality of Fundão.

This year’s Fundão Cherry Campaign is inspired by the proverb “Conversations are like Cherries”. The program includes several online initiatives to promote the cherry. Next week, between 20 and 23 May, nine guests participate in live conversations on Instagram with the company of Cereja do Fundão.

Filipa Gomes and Gisela João, Carla Rocha, Ana Galvão and Joana Marques, António Raminhos and Catarina Raminhos, Ana Bacalhau and Rita Redshoes are the hosts of this initiative, which takes place on their Instagram pages.

The 28th and 29th of May is the turn of chef Martinho Moniz to do a live cooking inspired by Cereja do Fundão, this time on the official Facebook page of Cereja do Fundão.

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