B the travel brand inaugurates Flagship Xperience in the heart of Lisbon

The travel brand B the travel brand, from the Avoris Group, inaugurated Flagship Xperience store in the heart of Lisbon, in the heart of Avenida Fontes Pereira de Melo. This new space, called B the travel brand Xperience, spans three floors in a space of 800m2 where the goal is to provide customers with an immersive experience in the destination selected for the trip.

In line with the expansion strategy of the group, this new store assumes itself as a pioneer in the national territory due to the disruptive concept and positioning in relation to the universe of travel agencies. This model is an adaptation of the brand concept in Spain and symbolizes a milestone of change for the sale of travel in our country.

In addition to the sale of tailor-made travel, the B space travel brand Xperience assumes itself as a unique space capable of transporting customers and visitors to the fascinating universe of travel. Exhibitions, workshops, talks, wine tastings, book launches or showcases of musicians, Flagship Store has already prepared until the end of the year an agenda of activities based on the theme of travel with free admission to the public.

B the travel brand Xperience represents a new experimental world in the area. This innovative space was developed around a key concept: that the journey begins before the journey itself, through sensory experiences that pass through sight, smell, hearing or taste, capable of transporting us to a destination. At Xperience, anyone will be able to travel through the art, photography, sound, gastronomy or culture of places or countries.

During the inauguration, the general distribution director of the Ávoris group, Enric Riera, stated that “this space will represent a new way for travelers to buy their travels. Here, our main goal is for all who enter to embark automatically on a journey – “Mafalda Bravo added,” This is undoubtedly a very important goal achieved in our strategy in Portugal and represents the expansion of the group. AB the travel brand Xperience will put the traveler as the protagonist and in the center of all the activity of the store. This will be the home of new travelers.


B the travel brand Xperience aims to mark trends and accompany the needs and expectations of new travelers, incorporating in the day to day business the new travel culture. In the various areas of the space, it is possible to be attended by Xperience employees, have a coffee, see an exhibition or get in touch with numerous places and destinations. In addition to the various technological innovations that provide the travel experience, the design and decoration of the space create a comfortable and completely exclusive environment.

During the event, which was sponsored by Royal Caribbean, TAP and Barceló Hotel Group, the first exhibition of travel photographers Magali Tarouca and Joel Santos was also inaugurated.

The inauguration was presented by the brand ambassador Carolina Patrocínio, and also with the presence of the fanatic Cuca Rosettata who toasted all the guests with two songs. The music was always present at the event, with a special focus on Brazil, where samba and capoeira were protagonists.


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