The brand of feminine hygiene products AUSONIA has just launched a solidarity campaign in favor of the Portuguese League Against Cancer, a national reference body that provides support to cancer patients and their families and promotes the prevention of cancer.
Actress Sofia Ribeiro is the ambassador of the campaign #UMAPORTODAS through which, for each package sold of any AUSONIA product between February 19 and March 31, a Euro will be donated to the Portuguese League Against Cancer up to a minimum and maximum limit of 15 thousand packs sold.
For more than 70 years, the Portuguese League Against Cancer has been contributing to the social support and humanization of cancer patient assistance, as well as to stimulate oncology training and research, as well as to develop structures for primary and secondary prevention.
For Vítor Rodrigues, representative of the League, “partnerships like the one developed with the AUSONIA brand are very important, because they help integrate the Portuguese in a fight that belongs to everyone. Thus, through donated donations, consumers will help make a difference in the lives of thousands of people who are facing this disease by building an ever-expanding support network. ”
“It is a great honor for the brand AUSONIA, a specialist in the intimate health of women, to contribute to this specific cause, since we seek to respond to all the needs of women, improving their quality of life and their families, which helps to help those who are deeply affected by a disease as violent as cancer. We want to be at your side and to value even more the work of the Portuguese League Against Cancer, “says Margarida Cabral das Neves, head of marketing for the AUSONIA brand in Portugal.
From February 19 to March 31, the campaign #UMAPORTODAS is available in all commercial establishments in the country.