King announced that the Candy Crush game will have unlimited lives until April 5th
You’re stuck on that super complicated level in your favorite game? Don’t worry, King announced that Candy Crush will have unlimited lives for all players, but be quick because it’s only until April 5th !!
The idea is to promote the importance of distance or social isolation during the pandemic caused by the coronavirus and to offer ways for people to be distracted during this period.
And the novelty does not apply to a single game. You can take advantage of this opportunity with Candy Crush Saga, Candy Crush Soda Saga, Candy Crush Jelly Saga, Candy Crush Friends Saga, Farm Heroes Saga, Bubble Witch 3 Saga and Pet Rescue Saga, and they are all available for iOS and Android.
But the offer is for a limited time, you have until April 5 to beat your records and get virtual sweets.
The company said this on twitter: “We’ve partnered with World Health Organization (@WHO) to encourage our players to #PlayApartTogether. The best thing we can do to protect one another is to spend some time apart and follow physical distancing guidelines. To help, we’re offering unlimited lives across most of our games until 5th April”
The initiative is part of a partnership promoted by the World Health Organization called #PlayApartTogether to promote the importance of distance or social isolation during this pandemic time.
Another participating company is Activision Blizzard, whose CEO Bobby Kotick emphasizes the importance of the initiative: “It has never been more important to make sure people stay connected to each other in a safe way. Games are perfect because they come together for fun, purpose and meaning”.