The demand for nutrition and personal training professionals increased by more than 50%, reveals a study by FIXANDO, in which 78% of respondents use nutritionists to lose weight because they admit not following the diet plan and resort to medications and supplements to help in the loss of Weight.
The survey of the largest national platform for local hiring is based on a consultation with more than 1,000 users, in which the youngest age group, between 18 and 35 years old, represents 65% of the customers who placed an order with those professionals.
Another reason that led to the expressive increase in demand for these services, compared to the first quarter, were: muscle toning (68%), increased resistance (60%), dietary re-education (38%), muscle gain (28%) , improvement in physical condition (27%) sports performance (13%) and health conditions (8%).
Fixando also informs that, according to data collected, a personal training session can cost between 20 € and 110 €, and a nutrition consultation varies between 12 € and 220 €.
When compared to previous years, in which the peak of demand for these professionals took place in the months of March and April, the study finds that despite the confinement, the sector managed to recover quickly with the adaptation of the business to the distance measures: through the use of online channels, with video call sessions, and outdoor activities, preferred by 63% of users.