“It’s not just a campaign, it’s a collective and inclusive movement” – this is the motto that led EGF and its 11 dealerships – Algar, Amarsul, Ersuc, Resiestrela, Resinorte, Resulima, Suldouro, Valorlis, Valorminho, Valnor and Valorsul – to develop a movement to change environmental behaviors.
Among the various actions planned is the reorganization of ecopoints, in order to promote recycling among citizens with limitations. The more than 78,300 ecopoints from North to South of the country will have a new order – Blue, Green and Yellow, thus helping all those with visual limitations. This action is expected to be completed in February 2021.
The solution is simple, just order the ecopoints containers always the same way, from left to right – blue, green and yellow. In this way, blind or visually impaired citizens will always know which container is for each type of material.
“With this action, we not only want to have more citizens to recycle, but we want them to recycle better and for that we have to be more and more inclusive. The campaign is more than an advertising film, this is the biggest awareness movement that has ever been made, because together we can be the engine of a necessary and urgent change”, said Emídio Pinheiro, Chairman of the Board of Directors of EGF.
The concessionaires of the EGF Group have already started this project, in their areas of operation, and expect to conclude the action in four months. At the same time, EGF invited all waste treatment and recovery systems, city councils, and organizations, to adopt the same procedure, so that it is possible to standardize this practice across the country.