technology

Facebook buys Giphy and will integrate it on Instagram

Facebook has just announced that it has bought Giphy, the popular platform for sharing animated GIFs. The social network led by Mark Zuckerber plans to integrate the platform on Instagram, as well as other company services.

Although Facebook did not reveal the values involved in the deal, the international press said that the acquisition was around 400 million dollars. According to internal sources to which Axios had access, the purchase was already being planned even before the COVID-19 pandemic, despite initial plans for a partnership.

Facebook has been using Giphy’s APIs on its platforms for some time now, including Messenger or WhatsApp. The company indicates that Facebook, for example, is responsible for 50% of all Giphy’s daily traffic. Instagram is responsible for about 25%.

Tags

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

two × five =

Back to top button
Translate »
error: Content is protected !!
Close
Close

Adblock Detected

Portugalinews is an informative site that we hope will be to your liking, being our only source of income the advertising that is displayed on its pages, if you like the site, please switch off the adblocker, and see the advertising, helping our advertisers, help us to continue, to give you news, events, videos, photos and tips, thank you.