Google and Microsoft are among the founding members of the Center for Innovation in Tourism, which will be based in Covilhã and formally established last week, the city announced today.
In a press release this municipality in the district of Castelo Branco, which was chosen by the Government to host the Center for Innovation in Tourism, recalls that the founding nucleus is composed of Amadeus, Ana Aeroportos, BPI, Brisa, Google, Microsoft, Millennium-BCP, NOS and Turismo de Portugal.
“This structure, of national scope and unique in the country, aims to promote innovation and the use of technology in the value chain of tourism and contribute to fostering Portugal as a hub of innovation in the sector”, is mentioned.
The municipality also reports that it is completing the process of acquiring the building of the former CTT and PT facilities, where the Center will be installed.
Cited in the press release, the Mayor of Covilhã, Vítor Pereira, stated that “all the conditions have been created to welcome this Center, which will have a strong connection to the university, tourism schools and hatcheries, which will be transforming tourism in Portugal “.
In January, the Deputy Minister of Economy, Pedro Siza Vieira, announced that this structure would be in Covilhã and aims to allow in this sector to be “possible to innovate and have better practices, both in terms of product and in terms of processes.”
As part of the “Turismo 4.0” strategy and with a strong component of incubation and start-up support, this centre is invigorated by Turismo de Portugal and aims to develop innovation and digital transformation projects in tourism.