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Google leads ranking of brands with better reputation and emotional relationship in the Covid-19 period

On a scale of 100 points, this study highlights two brands: GOOGLE as the brand with the best reputation index and emotional relationship with 83.3 points and ZOOM as the brand that recorded the highest growth in this index compared to the pre-pandemic period. with 69.6 points (15.4 points).

Consultant OnStrategy has just released the results of the study of the Reputation and Emotional Relationship of brands with Portuguese citizens during the first 6 months of the pandemic period (March 1st to August 31st) within the scope of the annual RepScore ™ study, developed in accordance with with the certification of ISO 20671 (strategy and strength assessment) and ISO 10668 (financial assessment), which assesses the attributes associated with notoriety, admiration, relevance, trust, preference and recommendation.

Sectorally, 23 industries were selected, and the brands that have the best reputation and emotional relationship index and the highest growth in this index are:

  • Banking: SANTANDER with the best index (64.0pts) and BANCO CTT with the highest index growth (3.7pts).
  • Payment Systems: MULTIBANCO with the best index (75.6pts) and MB WAY with the highest index growth (3.5pts).
  • Insurance: LOYALTY with the best index (63.5pts) and WESTERN with the highest index growth (7.8pts).
  • Consumer Credit: CETELEM with the best index (54.9pts) and CREDIBOM with the highest index growth (10.9pts).
  • Energy: GALP with the best index (74.4pts) and EDP RENOVAVEIS with the highest index growth (12.5pts).
  • Technology: GOOGLE with the best index (83.3pts) and ZOOM with the highest index growth (15.4pts).
  • Multimedia: RADIO COMMERCIAL with the best index (74.5pts) and SIC with the highest index growth (6.8pts).
  • Telecommunications: VODAFONE with the best index (72.9pts) and MEO with the highest index growth (4.8pts).
  • Retail: CONTINENT with the best index (78.3pts) and LIDL with the highest index growth (2.1pts).
  • Food and Beverages: NESTLE with the best index (81.4pts) and SUPERBOCK with the highest index growth (5.3pts).
  • Personal and Home Hygiene: L’OREAL with the best index (77.8pts) and COLGATE with the highest index growth (0.6pts).
  • Pharmaceuticals: BAYER with the best index (68.5pts) and PFIZER with the highest index growth (3.2pts).
  • Health and Wellness: CUF with the best index (72.7pts) and HOSPITAL LUSIADAS with the highest growth in the index (5.8pts).
  • Travel and Leisure: PESTANA with the best index (75.7pts) and POUSADAS DE PORTUGAL with the highest growth in the index (4.2pts).
  • Airlines: EMIRATES with the best index (70.7pts) and also EMIRATES with the highest index growth (0.5pts).
  • Mobility: VIA VERDE with the best index (72.5pts) and CARRIS with the highest index growth (0.9pts).
  • Cars: MERCEDES with the best index (76.8pts) and PEUGEOT with the highest index growth (5.5pts).
  • Industrial Products: VISTA ALEGRE with the best index (76.4pts) and REVIGRES with the highest index growth (1.2pts).
  • Professional Services: ACP with the best index (73.8pts) and CTT with the highest index growth (0.1pts).
  • Games and Bets: SANTA CASA with the best index (76.1pts) and also SANTA CASA with the highest growth in the index (6.1pts).
  • Sports: PORTUGUESE FOOTBALL FEDERATION with the best index (75.3pts) and also PORTUGUESE FOOTBALL FEDERATION with the highest index growth (3.6pts).
  • Games and Entertainment: LEGO with the best index (81.6pts) and PLAYSTATION with the highest index growth (1.8pts).
  • Celebrities and Personalities: CRISTIANO RONALDO with the best index (81.4pts) and MARTA TEMIDO with the highest index growth (12.4pts).

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