Agency is # 1 in spontaneous notoriety, attractiveness, exemplarity – ideal agency and market insight
Havas Media, Havas Media Group’s media agency, leads the Agency Scope 2019/20, a study that consults market opinion to position media agencies with a presence in Portugal. Since 2017, Havas Media has been the top-of-mind media agency, rising in this edition to # 1 as an ideal agency among a total of 12 media agencies.
Havas Media also maintained its market attractiveness, with a significant difference to the 2nd position, and since 2013 is the agency with the highest overall rating in the market, taking into account dimensions such as creativity, strategy, negotiation, digital and integration. In the clients’ evaluation, the agency is also above the market average, presenting the highest customer satisfaction score of the study.
“This recognition is a reflection of the daily work we do together with our partners in building relevant brands. It’s another incentive and reinforcement of our purpose – helping brands touch people’s lives for a brighter future, ”says Rita Amzalak, Havas Media CEO
Agency Scope Portugal is a study by Scope, a pioneering marketing consultant in studies in the advertising market, which takes place every two years to evaluate the elements that make up the relationship between agencies and advertisers.