Worten’s Black Friday night will move, this year, to a totally digital, original and innovative format: it will be a live event, like a television program, broadcast on social networks and also on worten.pt, where the brand will be “a burst with prices ”with lots of entertainment to mix.
Herman José will be the main host and with him will be other important guests – the singer Toy, the youtuber Sea and the well-known football commentator, Esteves, for example -, in an event that will take place live, from 9:45 pm on November 26, on YouTube, Facebook and Instagram by Worten and on worten.pt, with special follow-up on Twitter and the brand’s Twitch.
“This year, due to the context in which we live, we will not have the opening of some of our stores in advance, as in previous years, but we want to continue offering the best Black Friday promotions to our customers, in complete safety.
Therefore, on Thursday night, we will have a 100% digital activation that, in addition to going ‘bursting with prices’, will certainly be a differentiating entertainment experience for consumers, who are already invited to watch and participate through our social networks or on worten.pt”, says Inês Drummond Borges, Marketing Director at Worten.
And she adds: “In addition to discounts on dozens of products such as consoles, smartphones and home appliances, which will always be a strong draw for our audience, I also emphasize the fact that this action has associated a solidary component: we are committed to, throughout the live, donate €0.50 to the Worten Transforma program, for each comment with the hashtag #blackfridayworten shared on our social networks, up to a total of €5000.
I recall that this program donates new equipment to health and social solidarity institutions, from the north to the south of the country, providing its users with a slightly more comfortable day-to-day life, while promoting the correct collection and recycling of old electrical equipment. and not in use.”
“Black Friday Night – A night bursting with prices” starts at 9:45 pm with a kick-off on the three TV channels on open signal, where Herman José will launch the first discount of the night. Then, on the social networks of the brand where the program will continue to be broadcast, whenever a promotion is launched, a QR Code and a shortlink will be made available for access to purchase the product in question at the Worten online store. In addition to having access to the best discounts on technology, whoever is following, can also participate in hobbies, to earn 50 € vouchers on purchases at worten.pt.