Bringing the quality of Portuguese wines to professionals, the media and consumers is the objective of the promotional actions that ViniPortugal will promote in Poland on October 2nd and 4th.
In response to the demand and interest that this market is revealing for the national wines, ViniPortugal promotes for the first time a Great Wine Test of Portugal in Kraków, in addition to repeating its presence in Warsaw, with more than 40 Portuguese producers registered. These initiatives have the partnership of the Luso-Polish Chamber of Commerce.
The promotional actions of ViniPortugal begin on October 2 at Stara Zajezdnia in Krakow. The program starts at 10am with a workshop for producers registered on the Polish wine market, given by wine journalist Ewa Rybak. The same speaker guides, at 12 noon, a seminar for professionals on and off trade and for media dedicated to the wines of the 21 economic agents present in the action. By 14h the Great Test of Krakow starts exclusively for professionals and media, opening to the general public by 18h.
On October 4, it is the turn of Warsaw to receive the Great Wine Competition of Portugal, an initiative that happens for the 4th consecutive time. The Primate’s Palace hosts a seminar dedicated to the medal wines at the Portuguese Wines Competition 2018, moderated by Ewa Rybak, which precedes a second session entitled “Wines of Portugal and Food Pairing”. Like the competition in Krakow, the Grand Prix opens initially for professionals and media, at 2pm, and later at 6pm, for consumers. The event counts on the presence of 20 national producers.
Portugal ranks 6th in the ranking of wine imports in Poland, with a market share of 7.7%. More recent data show that in the first half of the year exports of Portuguese wines to the Polish market grew 10.7% in value and 11.7% in volume.