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KW Active first Keller Williams Market Center at Parque das Nações

Keller Williams Portugal, a global training and consulting company specializing in Real Estate, maintains its expansion plan and signs a contract for the opening of a new Market Center in Lisbon, in the Parque das Nações area.

Now counting 27 Market Centers, of which 12 were opened during the last 12 months – practically doubling the physical presence. This increase in the pace of opening Market Centers is in line with the goal imposed by the end of 2021, to reach 50 Market Centers.

KW Active, will have a space of more than 400m2 and will be inserted in one of the most dynamic areas of the real estate market in the city of Lisbon, the Parque das Nações area.

“It is always with great pride that we sign a contract to open a new space, with our brand. In this specific case, this opening fits into our strategy, which is innovative in the real estate market in Portugal, of having consultants in the shareholder structure of the Market Centers as well as demonstrating that KW’s value proposition and the strength of its business model, continue to be worthy of the interest and trust on the part of people with a relevant background, ”says Eduardo Garcia e Costa, President of KW Portugal.

And he adds, “KW’s Market Centers have, with only five years of presence in Portugal, a dimension four times larger than the market average. Our Market Centers with more than two years already have, on average, more than 100 Consultants. As most KW Market Centers are less than 2 years old, we have strong growth potential. Adding that we have the best value proposition on the market, gaining market share that will be seen in the coming months by KW will be an irreversible process. It will culminate with 50 Market Centers with an average of 200 Consultants by the end of 2023”.

According to the person in charge of the new Market Center, Filipe Flores Ribeiro, “Parque das Nações, the most eastern part of the city of Lisbon, is a strategic area for KW, as it is a place that has undergone high economic growth, noting a increasing presence of national residents and great demand from foreign citizens. Therefore, our support, as consultants in this market, will be essential in this area.”

KW Active – Born out of a group of five investors. It will have a physical space of 400m2, this Market Center intending to respond to the market potential that the Parque das Nações area has to offer. KW Active already has a goal of reaching 200 consultants in the medium term.

Its head, Filipe Flores Ribeiro, has a degree in economics from Universidade Católica and an MBA from Universidade Nova. He went through investment banking and consulting. In the last 10 years, he had responsibilities in the areas of marketing, sales and business development at CTT.

He was a Payshop administrator and a weekly columnist for Jornal de Negócios. Now, he made a bet on his own business, as an entrepreneur, with real estate being a sector that, due to its dynamics and opportunities, proved to be the best alternative and KW, due to the solidity and profitability of its business model, the one with the most growth opportunities.

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