Keller Williams Portugal, a global training and consultancy company specializing in Real Estate, presents a 46% and 61% sales volume growth in July and August, higher than in 2019, in the same months.
Thus, there was a great recovery in these months, being the company’s two best months of 2020 with regard to the growth of sales volume.
With about 1,880 associates, KW grew 36% in the first half compared to the same period in 2019, representing a total of 27 Market Centers, with at least one more opening in the center of Lisbon by the end of the year.
July 2020 was the month with the highest number of referrals. This data shows that there was a strong adaptation of KW’s consultants to the new reality of the real estate market in post-confinement.
For Eduardo Garcia e Costa, President of Keller Williams Portugal, “The data from the first months of that year, show that our consultants are committed and sought in the months of confinement, alternatives to maintain their activity, namely with the use of technology. We are facing a new reality, in which it is essential to learn to do things differently without ever losing sight of the customer.”
Confinement during April and May impacted the number of transactions carried out (with a 30% drop compared to the same period in 2019) and turnover (which was less than 24% for the same period.)
Eduardo Garcia e Costa goes further and adds that “However, it is important to look at the market carefully and know how to identify opportunities. The market has never stopped, nor will it ever stop, there will always be those who want to sell/buy and banks will continue to support families in buying their homes. However, the coming months can bring new challenges and it is important to stay focused and define operating strategies according to the evolution of the market.”