The campaign starts on June 15th and is divided into two periods: June/July and September/October.
The objective is to make Madeira known in the national market, under a new angle, reinforcing the strong nature component and presenting itself as the perfect option for long term holidays.
The “Portugal Tropical” campaign stresses that the concept of travel takes our imagination to destinations with characteristics such as the sea with mild temperatures, beaches with crystal clear water, an ancient forest and landscapes that seem drawn, often in distant countries, but which can be found in Madeira “.
The campaign recalls that Madeira has the Laurissilva Forest, considered a World Heritage Site since 1999, breathtaking waterfalls and tropical plants, which are not endemic, are born in Madeira as if they were at home.
The archipelago is also known for the unusual blue of the sea, the natural pools and the Porto Santo beach, which is nine kilometers long, according to APM.
The campaign does not forget the aromas and colors of tropical flowers and fruits, with varieties such as strelicias, orchids, heliconias, hibiscus and proteas, species that are born naturally, to beautify the island, while exotic fruits offer a journey of flavors, that are kept in memory like passion fruit, banana, papaya, avocado, pineapple, araçais and many others.
“Portugal Tropical” will be broadcast on television, through a network of ‘mupis’ in Lisbon and Porto and on social networks.