Members of the Marley family launched a reimagined version of the raggae icon “One Love” to support UNICEF in the global fundraising campaign to help children affected by covid-19.
According to a United Nations (UN) press release, the global anthem of solidarity in support of the United Nations Children’s Fund (UNICEF) campaign was launched last Friday, 17, by Tuff Gong International and Amplified Music Ltd and is available on all major streaming platforms.
Music and video clips also take place during the celebration of the 75th anniversary of the raggae icon, with artists and musicians from Brazil, Democratic Republic of Congo, India, Jamaica, Mali, New Zealand, Nigeria, Sudan, Syria and the States participating.
According to UNICEF, covid-19 has ruined the lives of children around the world and exposed rampant inequalities in several countries and estimates that over 6,000 children could die every day from preventable causes during the next six months, almost all (more than 90%) in low- or medium-low income countries.
As the pandemic continues to weaken health systems and disrupt services, children are also extremely vulnerable to the indirect impacts of the new coronavirus, such as school closures, food shortages, limited access to health care. services, and disruptions in medical supply chains.
In response, UNICEF launched the reimagine launched an urgent appeal to governments, the public sector, donors and the private sector to support their efforts and respond, recover and reimagine a world currently besieged by the pandemic.
The amount raised by One Love to reimagine will help UNICEF respond to immediate needs by providing soap, masks, gloves, hygiene kits, protective equipment and information to save the lives of children and families.
It will support short-term recovery efforts, including through support for education, protection and health care systems, and will contribute to other activities aimed at reimagining a more just and child-friendly world.
To support the song’s launch, the social media service TikTok hosted a special event and launched a public challenge for fans at the time the song was released, and the Pandora jewelry brand will withdraw every dollar donated by the public to the activation of One Love from UNICEF as part of the company’s total contribution of up to one million dollars.
One Love/People Get Ready, originally recorded in 1977 by Bob Marley and the Wailers, is an iconic song for millions of people around the world, with its eternal message that invites everyone to stay together as one.
The reimagined version of the song will be a true global anthem for 2020, performed by members of the Marley family, Stephen, Cedella, and Skip Marley and established musicians from all corners of the globe, artists from conflict zones and children living in vulnerable communities, considers the organization of the event.