Miguel Patrício from July 1 assumed the position of executive president of Kraft Heinz, a North American multinational in the food sector, succeeding the Brazilian Bernardo Hees.
The Portuguese manager joins the multinational company after a 20-year career at Anheuser-Busch InBev (AB InBev), where he was part of the executive leadership team in various positions, boosting the organic growth of the company and, at the same time, guaranteeing the leadership of the sector.
But before integrating AB InBev, Miguel Patricio also worked in other consumer goods companies, such as Philip Morris, the Coca-Cola Company and Johnson & Johnson in Latin America, New Jersey and Georgia.
Quoted in the statement released by the North American group, Miguel Patrício stresses that “Kraft Heinz is an incredible company with iconic brands that are loved around the world.”
Kraft Heinz chairman Alex Behring said, “Miguel [Patrick] is a proven business leader with a history of building iconic consumer brands around the world, driving revenue growth through concentration on ‘marketing’, innovation and people development. ”
In the same statement, Kraft Heinz member Marcel Herrmann Telles points out that he has worked with Miguel Patrício over the last 20 years and characterizes him as “a natural business leader“.
Marcel Herrmann Telles highlights the fact that the Portuguese manager was able to “attract and cultivate the best talent to lead the turnaround of AB InBev China’s business in the phenomenal success it is today.” Miguel has one of the best brand building minds in the world. sector“.
One of the missions of Miguel Patricio will be to reverse the scenario of losses that Kraft Heinz presents.
The group closed the year 2018 with losses of 10.3 billion dollars (9.1 billion euros).
To achieve this, the Portuguese has advanced, in an interview with CNBC television station, that intends to “bring a very different vision” with his experience in the area of food consumption.