Staying at home entitles you to buy sneakers with a 15% discount or participate in a creative contest to receive them for free. This is the campaign that DiVERGE created to stay at home, and to go out with a new pair of sneakers when possible.
Artists are needed!
Which is one of the most desired desires by the Portuguese: to pick up a pair of sneakers (sneakers) and go out on the street, walk, run. Every Portuguese thinks about it, every day, but time demands the opposite: stay at home!
Therefore, DiVERGE, a Portuguese brand of 100% customizable sneakers, launches the challenge to the creativity and responsibility of the Portuguese, in a #DIVERGESTAYHOME campaign that allows the purchase of sneakers with 15% discount, or participate in a creative contest where the 3 designs more votes will be offered and delivered to the winners.
For that, it will be enough to publish the final result on social networks with the hashtag #DIVERGESTAYHOME, tagging the DiVERGE brand, until the last day of the new State of Emergency.
On www.diverge-sneakers.com the Portuguese can enjoy their time at home and draw on creativity, drawing, step by step, in a total of more than 1 million combinations, their sneakers, to leave the house when everything is fine.
João Esteves, CEO and founder of DiVERGE reinforces that “this is the moment. The Portuguese are standing, confined, waiting for the moment when they can responsibly return to normalcy. In this period, we want to not only encourage and stimulate creativity, but also reward those who are standing still. This is the moment where creativity and responsibility can converge in a unique, high quality product, so that it can be used when normality returns. On the other hand, it is a way to encourage investment in the Portuguese fashion industry ”.
DiVERGE was created by four Portuguese entrepreneurs, allowing them to help consumers to better express their individuality and exclusivity, actively participating in the creative process by customizing the product itself so that it really matches their style and preferences. Launched in October 2019, DiVERGE is already selling in more than 20 countries.
The brand is committed to customer preferences and even the symbol (the i in DiVERGE) can be filled with something personal in the customization process, making each pair of sneakers truly unique.
Whether from a blank canvas or one of the inspirations carefully selected by the brand, anyone can create high quality sneakers that match their style and personality. The portfolio is made up of six models of different styles, with an increasing range of reinterpreted classics and innovative and original models that add value to the world of “sneakers”. Prices vary between 140 € and 240 €.
DiVERGE products are manufactured by hand in Portugal and use only premium materials from Portugal and Italy in their exclusive customization process, from soles to different types of leather and textiles.