This trophy is now awarded to the new generation of the Peugeot 2008, a model that is also hugely successful in the Italian market, where it has already won over 20,000 customers.
For the first time in the history of the event, in addition to the members of UIGA, a jury of opinion leaders and a panel of judges formed by members of the public participated in the vote, which allowed them to choose the best car among the seven finalists.
The “Auto Europa” award distinguishes the model that should become one of the most important in the Italian market during the following year. The model to be chosen is selected from 15 candidates, must be produced in Europe, at least 10,000 units, and must also be marketed in Europe.
The new Peugeot 2008 is characterized by a strong and distinctive style, a technological level inherited from the upper segments, with the best level of savoir-faire from the PEUGEOT brand, and the new PEUGEOT i-Cockpit® 3D. The new PEUGEOT 2008 is also a multi-energy vehicle.
It offers the customer the freedom to choose their type of engine, according to their needs and their own types of use: 100% electric, gasoline, or diesel. In short, an uncompromising choice in terms of style, technology, comfort, habitability, and driving pleasure