The collections ‘Bestiário’ by Alexandra Moura, ‘Remember where you come from’ by Carla Pontes, and ‘Still Alive’ by ‘designer’ David Catálan marked the last day of the 44th edition of Portugal Fashion, in the Customs of Porto.
The fantastic beings, the beasts and the monsters, as well as the rural life of Barcelo’s ceramist, Rosa Ramalho, were the motto for the ‘designer’ Alexandra Moura to present her new collection for the next cold season, ‘Bestiary’.
In the collection, it transmitted a harmony between the classic and the contemporary and between the rural and the urban, where stood out coordinates of work garments in the village and in the field in counterpoint with sports and oversize parts (most used in the city).
The Portuguese designer Alexandra Moura, who presented her fall/winter collection ‘Bestiário’, on Milan’s (Milan) fashion week on February 25, sharing the stage with brands such as Gucci, Prada and Armani, assumed it was a big surprise.
“We were not expecting,” Alexandra Moura assumed, “proud” and “happy“, but also to “feel ” “a lot of responsibility” and “having to have your feet very well on the ground“, for having recently presented its collection alongside brands such as Gucci, Fendi, Prada, Armani and Jil Sander.
During the afternoon, designer ‘Carla Pontes’, former bloomer, presented the collection ‘Remember where you come from’ in performance form with a live installation with 13 coordinates, allowing the audience to play the pieces at the end of the show.
The collection comes in the form of a “manifesto” and represents a reminder of the motivations for creating fashion and enhancing the local ‘savoir-faire’ and ‘reinforcing the importance of sustainability, recycling and reuse’, explained the creator, assuming which is “embracing the ‘slow fashion’ and adapting it to the current reality with collections of continuity”.
The 44th edition of Portugal Fashion closed with the ‘Still Alive’ fashion show by designer David Catalán, an ‘ex-bloomer’, who combined classic pieces with sportswear to create a contemporary wardrobe in shades earthy and neutral, such as beige, brick, black, but also navy blue, orange and honey yellow.
The 44th edition of Portugal Fashion at Oporto Customs received 37,000 visitors, a number that increased compared to the last national edition due to the introduction of children’s fashion shows, brand upbringing and more international press.
This 44th national edition of Portugal Fashion, whose investment was in the order of ‘500 thousand euros’, a value ‘usual in national editions’, went well, according to Monica Neto, leader of the Portugal Fashion project.
Portugal Fashion is a project of the National Association of Young Entrepreneurs, developed in partnership with the Textile and Clothing Association of Portugal and is funded by Portugal 2020, within Compete 2020 – Operational Program for Competitiveness and Internationalization, with funds from of the European Union through the European Regional Development Fund.