«Portuguese Beef» reaches new markets due to an internationalization project focused on how to potentiate the Portuguese endogenous products and trigger the demand for products of recognized quality with Protected Denomination of Origin (PDO).
The aim of the «Portuguese Beef» brand is to promote the tradition, authenticity, the higher nutritional value and the safety of the meat from Portuguese autochthonous breeds (Arouquesa, Barrosã, Cachena, Marinhoa, Maronesa, Minhota, and Mirandesa).
The combination of genetic characteristics with an extensive breeding and the exclusive feeding of the calves on mother’s milk, fodder, and cereals, allows early infiltration of healthy fatty acids into the muscle fibers, providing the meat with succulent, tenderness and unmistakable taste, of recognized international merit. The promotion of PDO-certified products brings considerable benefits to the rural economy, retaining the rural population, improving farmers’ incomes and increasing the trade business of the country.
Since last year, the «Portuguese Beef» has attended in international fairs and organized national and international events, mainly directed to opinion-makers, press, distributors, and importers in the gourmet market niche. In 2019 the brand attended the «HOGA – Hotel, Gastronomy & Catering» in Germany from January 13 to 15 and held tasting of the seven types of meat, in Nuremberg, on 14 January. In 2019 the brand attended the «HOGA – Hotel, Gastronomy & Catering» in Germany from January 13 to 15 and held tasting of the seven types of meat, in Nuremberg, on 14 January.
The next market to be explored will be the UK, through participation in the «International Food & Drink Event (IFE)» from 17-20 March 2019 in London. These activities are part of the internationalization project of the «Portuguese Beef» project, co-financed by the Operational Program for Competitiveness and Internationalization of Portugal 2020, within the scope of the Support System for Collective Actions (SIAC), an investment of €426,637.00, 85% co-financed by the European Regional Development.