The Fashion Week calendar kicks off in Berlin and Portuguese jewelry stands in the front row. For the first time, the AORP – Associação de Ourivesaria e Relojoaria de Portugal promotes collective participation in Show & Order X Premium, a coveted showcase for professionals in the fashion industry.
From 15th to 17th of January, the Portuguese jewelry will be in Berlin, during the fashion week of the German capital. For the first time, AORP – Associação de Ourivesaria e Relojoaria de Portugal promotes collective participation in Show & Order x Premium, with the aim of strengthening its presence in the German market.
To mark the premiere, the association invited the well-known German creative duo 44FLAVOURS to create an exclusive artistic intervention for the area of promotion of Portuguese jewelry. The duo will draw a mural depicting their vision of Portuguese jewelry, in their abstract and exuberant language, which they themselves describe as a “contemporary echo of the masters of modern art, such as Matisse and Calder.” The space will stage three national brands: Coquine Jewelry, Cris Maria Jewelry, and Sopro Jewelry.
Designed for professionals in the fashion industry – buyers, influencers and media, Show & Order x Premium occupies the iconic Kühlhaus Berlin building, stretching along six gallery floors where around 150 women’s and men’s fashion brands, jewelry, accessories, cosmetics, interior design, and decoration present their new collections.
The event presents a distinctive concept of a professional showcase, which stands out for the rigorous curation of the selected brands by the creative way of exposure and interaction with visitors.
According to Fátima Santos, Secretary-General, “the goal of AORP is to affirm and position the Portuguese Jewelry – Shaped With Love brand in the German market, but also in the European fashion circuit. This is the first major event in the fashion industry calendar, attracting buyers not only from the host market but also from across Europe and even the world. “