Unsurprisingly, Redmojo has excelled at producing hits by artists such as Virgul, Blaya or April Ivi, but also in advertising as the various campaigns for Vodafone.
This time, Red Mojo teamed up with Super Bock for the new campaign in honor of Music.
The producers of the house Bruno Mota, Diogo Guerra and Filipe Survival made the soundtrack of the announcement that culminated the contact made by the producer of the Ministry of Films with Red Mojo.
Black Company, Mind Da Gap, Capicua, Slow J and Estraca joined the Super Bock to star in a movie honoring Music. It premieres today and tells the story of Portuguese Hip Hop in the last 25 years, lived in the first person and represents the legacy of the artists, their experiences and emotions in each concert and the authentic friendship stories that arise in this context.
“25 Years of Inspiration” is the name of the new Super Bock Group beer brand campaign that uses images based on real facts to portray the evolution of Music in Portugal in the last 25 years and the career of artists in different generations as well as its creative process and inspiration for today’s great successes. The style of the film is biopic, a close-up approach to the film record, used for the first time in an advertising campaign. Super Bock is thus the first brand in Portugal to bring this style of film to the small screen.
As a tribute to Music, this film follows the creative process of Black Company, Mind Da Gap, Capicua or Slow J, the beginning of songs that are undeniable successes today. The recordings of the new campaign were in the exact places where these songs were created, for example, in the café Avis, where Capicua used to compose their songs. Already Slow J shared with Super Bock all his creative process in which he even went to sleep on the floor of the studio where he recorded.
The Mind Da Gap are from the North, so the images of Porto and Vila Nova de Gaia are not strange in “25 years of Inspiration”. For this same reason, Super Bock chose to film the members of the band Ace and Presto, next to the parking lot of the “General Torres” train station (Vila Nova de Gaia) where you can see the word “Gaiolin” in the final scene of the movie . This term, invented by Mind Da Gap, is a fusion of the words “Gaia” and “Shaolin” that represents the culture of graffiti, Music and dancers.
Today is the debut of this film, an innovative and engaging communication that also includes outdoor advertising with images associated with Music. The 45-second spot will be broadcasted from tonight, on the general and cable channels and also in the cinema, with a longer version with 7 minutes, available on the brand’s digital platforms, namely on the website at https: // www.superbock.pt/en/musica/, where there will also be special content from Black Company, Mind Da Gap, Capicua, Slow J and Estraca.
The Office is the agency responsible for the creative and conceptual development of this campaign. The Ministry of Films gave form to the script and it was up to the producer Alberto Rodrigues and the director José Pedro Sousa to assure the latest production of the brand, in a differentiating way and with an engaging approach.
Super Bock places the new campaign in the context of Music, keeping the character close and promoting the best brewing experience, associated with moments between friends and the best environments and sonorities.