ViniPortugal promotes roadshow in Brazil with more than 110 national wines
More than 110 national wines presented in Curitiba, Florianópolis and Porto Alegre.
Until tomorrow, April 12, the diversity and quality of Portuguese wines will be made known to professionals and consumers from Curitiba, Florianópolis and Porto Alegre. The initiative, promoted by ViniPortugal, brings together a group of more than 20 economic agents who will carry more than 110 wines created from 250 grape varieties of national origin.
The initiative has a varied program of actions, including masterclasses on the Wines of Portugal, given by specialists in the sector – Sandra Zottis (Curitiba), Eduardo Araújo (Florianópolis and Mauricio Roloff (Porto Alegre In the course of the tastings, there will be an interactive competition called ‘Wine Games’, in which participants will be challenged to identify the main aromas of the wine, the region from which it originates and the grapes present in This challenge aims to reinforce the perception of Portugal as a reference producer of blends, combining different varieties in the best way to reach wines of excellence.
The producers Aveleda, Casa Agrícola HMR, Casa Relvas, Enoforum – Carmin Group, Esporão, Quinta do Castro, Cartuxa – Eugenio de Almeida Foundation, Ségur Estates, Herdade Tinto e Branco, José Maria da Fonseca, Quinta das Arcas, Quinta do Vallado, Dona Maria – Julio Bastos, Monte da Ravasqueira, Herdade Paço do Conde, Quinta da Lapa, and Sogrape Vinhos
The promotion of the ‘Roadshow of Portugal’s Wines’ in Brazil responds to the commitment of ViniPortugal, materialized in the Marketing and Promotion Sector Plan for 2019, to bet on the Brazilian market, one of the main export destinations, as well as to stimulate more events for consumers to make known the quality and diversity of Portuguese wines in strategic markets for the ‘Wines of Portugal’ brand.
Brazil is a market in evidence for the ‘Wines of Portugal’ brand. In 2018, Portuguese wines had a very positive performance in this market, with a 16.4% increase in value and a 10.7% increase in the average price in 2018 compared to 2017, constituting the best performance in the top-10 of the main destination markets for Portuguese wines.
Brazil, together with the United States of America, Canada, and China, are betting on Portuguese wines for 2019. It is recalled that these markets account for 60% of the international promotion value, totaling 14 million euros, of which 6, 5 million euros belong to ViniPortugal.