Worten and Big Fish win gold in Milan
Worten Game Ring activation at Lisboa Game Week is case winner
Remember this activation here
Worten and its activation agency Big Fish have just been awarded Gold at the Bea World Festival in Milan, Italy, in late November.
“Unboxing the best of Lisboa Games Week” was considered by the festival jury as the best activation in the world – a recognition that puts Portugal back on the list of the most creative countries in the world.
“Unboxing the best of Lisboa Games Week” was an activation created by Big Fish for the Worten Game Ring stand, under the 2018 Lisboa Games Week.
Worten was present at that event with a stand made of cardboard and was one of the most visited and visited spaces of Lisboa Games Week.
On the last day of the event, the public was invited to unbox the booth structure, consisting of over 950 cardboard boxes, many with gifts for fans.
“It gives us great pleasure to have the international recognition of something that we have already internalized and work for every day. We have very strong creative partners with us and the Worten brand is developing formats so original and so effective that they are considered the best in the world.
This is the spirit in the team that works the brand: a permanent dissatisfaction, an incessant search to do new, to do better, to grow the brand of a company that is a market leader in Portugal and now also in creativity/activation, we can say that we are the best in the world! Congratulations to Big Fish for agreeing to take this path with us and for not ceasing to challenge us, ”says Antonio Fuzeta da Ponte, Worten’s Director of Brand and Communication.
The activation numbers speak for themselves:
Over 400 created content
Close to 400,000 people reached
30 hours of live streaming
Over 26,500 hours of live views
587 new followers
Near 382,000 views online
40,000 offline views
65,000 hours of competition seen
Over 700 players on Worten Game Ring booth