This year, with Worten, the return to school is really great. “Back big? You can imagine it ”is the creative concept of the new campaign of the brand, in force until September 16, totally dedicated to the new academic year 2020-2021, with the best of technology, at the best prices.
“We bring the new concept ‘With Worten, you can imagine’ for this campaign, through a fun and relaxed speech, as this target requires it. This return to school is even more special and technology plays an important role. We want to show the Portuguese that we have the best of technology, at Worten stores and at worten.pt, and that with this technology the limits are on everyone’s imagination”, explains António Fuzeta da Ponte, Brand and Communication Director at Worten.
In one of its main campaigns of the year, Worten offers everything that families ‘can imagine’ to prepare for their return to school: the widest variety of technology products, always at the lowest prices and based on an omnichannel offer, where the physicist is complemented with online.