Worten opens tomorrow, June 19, its first store in Seia. This opening, which represents an investment of around € 250,000, aims to reinforce the brand’s expansion plan in Portugal and its proximity to the Portuguese.
- Opening in Seia reinforces proximity and value proposition of the brand for the inhabitants of the region
- Brand strengthens presence in Portugal, where it already has a network of more than 190 stores
- Opening campaign includes radio, exterior, store and leaflet with direct discounts that can reach 400 € and 3x interest-free (APR 0%) until June 24
“We want to be closer and closer to the Portuguese, with personalized service, more services and a true omnichannel experience. In an increasingly digital world, driven even more by the circumstances of the last few months, physical stores continue to play a fundamental role in our strategy of integrating the benefits of digital with the experience and differentiation of the physical, in order to continue to deserve preference of our customers. In addition to the expert advice that we will thus be able to give personally to the population of Seia, the range of products that is at their disposal, through our online offer, can now be raised, with all the convenience, in this proximity store, which reinforces our value proposition. ”, says Mário Pereira, Chief Operating Officer of Worten.
In this new store, with 109m2 of sales area, customers will have access to a wide range of technological products, entertainment and appliances, always at the lowest prices on the market, as well as technical services for repair and installation and order picking. done online. Customers can also count on the support of a store team composed of five salespeople, who will guarantee a specialized and personalized service.
This opening is already being advertised on the radio, outside, store and also through a brochure, with direct discounts that can reach 400 € and an associated 3x interest-free credit campaign (0% APR), which will be in effect until the June 24th.