It is today that Worten launches its new communication campaign for Worten Transforma, the brand’s environmental and social responsibility program, in place for over ten years.
With this campaign, the brand again appeals to the Portuguese to deliver, in a Worten store, the electrical and electronic equipment that they no longer use, so that they can be correctly sent for recycling and, thus, Worten donate new equipment to hospitals, schools and institutions that support populations that have become more vulnerable in the wake of the health crisis we are experiencing.
“The rationale for this new campaign is related to our belief that the things that once helped us can now help others. This is the basis of our Worten Transforma program, which combines the recycling of equipment with solidary support, in a logic of circular economy, in which the old becomes new, preserving the environment and contributing to improving the living conditions of those has a more difficult day-to-day.
In this time of exception, we will focus our help on two types of entities: health units, on the one hand, and, on the other, schools and institutions that guarantee access to distance learning for populations that have difficulty providing it to your children, ”says Inês Drummond Borges, Marketing Director at Worten.
“At a time when health units were suddenly grappling with the need to equip improvised cups to support their staff, increase the frequency of washing hospital tissue or provide means of distance contact for inpatients with their families, we have been and will continue to be there!
And we also want to continue to contribute so that children and young people from all over the country can develop their studies, even when schools cannot yet receive them back. For this reason, we triggered a new communication wave at Worten Transforma, which everyone can support, either with old equipment or with a cash donation, as the amount raised in the online store will be donated in full to ENTRAJUDA ”, adds the person in charge.
On the air until June 23, this Worten Transforma campaign, whose main message is “Transform your old electrical equipment into a great help”, will be released in digital and on radio, in an exclusive partnership with RFM of Grupo Renascença, but also in the press, social networks, Worten.pt and store.
Appeal remains: the Portuguese are asked to deliver their old electrical and electronic equipment to a Worten store to be recycled, and thus the brand donates new equipment to institutions
New campaign will support entities most impacted by the pandemic crisis generated by COVID-19: hospitals, in support of the well-being of health professionals and patients, and private schools and institutions of social solidarity (IPSS) that guarantee access to distance learning for children and young people who support
Who does not have old equipment to deliver, can contribute on worten.pt from € 0.50